What Makes us Different

We actually work in your day-to-day business, nothing is forcing you to figure it out on your own. We leverage our connections and then improve or change strategies with you to get the very most out of what you already do well. Regardless of the size of your food organization or product brand, this is how your ship turns on a dime when it must. Change that is routed in sustainable decision making.

The Leadership Team

This group of food business professionals have significant roles or experience working inside the industry. The background of Founder and President, Richie Mastin Jr, spans every point of the commercial and non-commercial supply chain who leads a team with expertise ranging from manufacturing, sales and representation, distribution, to retail and foodservice operations.

With an experienced eye for opportunity and a strategic approach, The Mastin Group specializes in transforming distressed companies reach specific goals that put them in a position to thrive not just survive. For the best well run food companies, the Group focuses on maximizing potential and realizing the next level of business goals. This happens for both our retail and foodservice driven food company owners.

With expertise includes guiding wholesalers as they break into new industry categories, we are helping those with retail capacities break into foodservice by segment as well as those looking to go from foodservice to retail. Relationships have been cultivated within the global food industry, which have become invaluable assets specifically in our consulting approach. From partnerships with local suppliers to connections with key players in distribution networks, the network provides insider awareness and foster collaborations that drive success.

Whether it's navigating the complexities of succession planning or identifying investment opportunities that others might overlook, I am committed to delivering results that exceed expectations. Let’s work together to turn challenges into triumphs and drive your food service business toward sustainable growth.

View on “Today’s” Food Industry

“Service and product brand owners must realize, access and supply have overtaken differentiation for the foreseeable future. The privately owned food businesses that are thriving adapt without giving up on their vision. There is no secrete behind smaller organizations being able to out-ern competitors with far more resources. The very best leaders in this industry have “key-people” working in the same direction, their organizations always stand the test of time.

Taking on partnerships certainly can execute a vision if it’s not happening as fast as needed, but complimenting skill-sets alone are not enough. Partnerships succeed only when routed in maintaining common goals. I have experience this to the fullest degree both inside and outside of the food business, those vested successfully maintaining common goals, always take more steps forward than they do backward and always move the nettle.

Purchasing and hiring decisions determine the legacy and mark you and your business efforts will leave on our industry. Even though decisions are becoming more complex and less clear, it doesn’t mean they should not be made. The mentality of sitting back, hoping things will go back to the way they were, is why more privately owned food businesses are closing not opening. The legacy of your organization, security of the employees and your customer confidence is only guaranteed if supply, accesses and points of differentiation are maintained”.

-Richie